Great Resources
Dr. Don Schultz & Dr. Martin Block
As a business owner, marketing leader or advertiser – Do you know which media most influences your customers to buy? Websites? Print? Radio? Are you advertising there? And in the proper proportion? These are questions Dr. Don Schultz of Northwestern University and Big Research have been asking for past 7 years. In their new book, Media Generations, Shultz answers these questions and has some compelling insights for you. Don Schultz is a Professor (Emeritus-in-Service) of Integrated Marketing Communications at Northwestern University. Schultz has authored 18 books, 100 articles and is recognized as a leading authority on new developments in marketing and communication.
Thomas Kuczmarski, Arthur Middlebrooks & Jeffrey Swaddling
Everyone has been so focused on cutting costs and jobs of late that we have cut the legs out from under businesses. The economic situation will only turn around if we start putting people back to work and recreate jobs, then get businesses to invest again in future growth. The book, Innovating the Corporation, co-authored by Thomas Kuczmarski, Arthur Middlebrooks and Jeffrey Swaddling of Kuczmarski & Associates, the nationan's leading new product development firm, highlights this point and more. Kuczmarski, recognized author on the topic of innovation, drives the concept further by recommending that all firms create a Declaration of Innovation to not only renew products, but to foster a positive, national growth mindset.
The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders
Scott M. Davis
The days of marketers operating in a vacuum, with marketing and business strategies being devised independently of one another, are ending. The best marketers are now creating integrated perspectives that start with the growth objectives of their entire organization. In The Shift, Scott Davis explores the new role marketers need to play. Drawing on two decades of experience, and using case studies and insights from leading marketers at GE, Walmart, Charles Schwab, P&G, Burger King, IBM, Boeing, and others, Davis identifies and outlines the five shifts marketers must undertake to fundamentally shift the role of marketing and help drive both the growth agenda and bottom-line results.
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