Competitive Re-Branding
American Massage Therapy Association
Business Situation: AMTA, the leading international professional organization for massage therapists was experiencing membership attrition and fundamental brand definition confusion when a bold, new competitor entered the marketplace.
Core Approach & Solution: Core conducted market research and identified the need for clear positioning and a strategic plan to reach and retain membership. Core developed AMTA’s competitive repositioning strategy, Brand Pillars™, Brand Proof Points™, messaging, communication materials, integrated plans, industrial video and a Brand Ambassador program that clearly articulated the brand advantage, retained the existing member base and grew new members.
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Core Marketing Solutions
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