Comprehensive Branding Program
Business Situation: Ingenium Testing, a new, modern, state-of-the-art testing facility was developed in the Midwest. The new brand needed to quickly gain national exposure, customer awareness, trial and growth in the marketplace.
Core Approach & Solution: Core Marketing conducted extensive market and industry research to determine the most effective strategy for the new brand. Core developed a comprehensive brand launch program including logo, tagline, Brand Pillars™, Brand Proof Points™, positioning, marketing plans Grand Opening event, public relations, advertising, trade show, website and web tour. The new company has been tremendously well-received and became an overnight sensation in the industry.
Our Work Portfolio
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Core Marketing Solutions
Chicago, Illinois
312.994.2446
coremarketingsolutions.com
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