Sub Brand Re-Launch
Cardinal Health
Business Situation: The Scientific and Production Products division of Cardinal Health originally grew through product acquisition from other manufacturers. Initially, customers had little Cardinal Health brand name recognition and related only to the original product brand name and experience. As a result, sales were flat and market penetration challenging.
Core Approach & Solution: Core Marketing conducted extensive market research with Cardinal customers and prospects and found that differentiation through co-branding the product name and Cardinal was critical for growing future biotech, med device product sales. Core developed Brand Pillars™, Brand Proof Points™, messaging, training and sales materials to re-launch the brands in the marketplace.
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Core Marketing Solutions
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