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AWARD-WINNING BRAND CONSULTANCY
CLIENTS
Brand Evolution.
Integration.
Elevation.
Dianne James launched the award-winning brand consultancy, Core Marketing, to help people and organizations see and realize what’s possible for themselves and the world around them. It's our passion that enables us to help you solve business problems through better branding. We do so by creating dynamic brands and activating accountable marketing programs to increase profitability, establish a competitive edge and integrate organizational performance.
Discover.
Connect.
Engage.
We discover the unique value your brand brings to the market and articulate it in a way that is relevant and compelling. Grounded in a distinctive market position, we develop programs that help your brand stand out, come to life and engage with internal and external audiences. We do this by understanding your customer needs, connecting with them at a core level and delivering powerful branding solutions.
Meet Dianne James
Dianne James is an award-winning brand marketer, acclaimed author, public speaker and leader in the art and science of business and life transformation. She launched Core Marketing in 1995 and has taken a leading role in developing brand strategies, positioning, messaging and integrated marketing campaigns across all commercial channels.
Ms. James consults with corporate clients and offers a suite of multidisciplinary services including qualitative research, customer insight distillation, brand architecture design and brand strategy and messaging platform development. She also manages the execution of insightful and intelligent campaigns across traditional, web, mobile, social and interactive channels.
Prior to launching Core, Dianne graduated magna cum laude from the Integrated Marketing Communication program at Northwestern University and studied directly with Don E. Shultz, the founder of integrated marketing. She worked for Kuczmarski & Associates, a leading product development firm and in her early career was a strategicmarketer for several commercial real estate developers including JMB Partners, Westcor, The Wilder Companies and General Growth. With over twenty years of marketing experience, she has been recognized for branding excellence with a PlatinumMarCom Award in 2014 and 2012 as well as a Gold MarCom Award in 2008. Dianne is also the bestselling author of The Real Brass Ring, a dynamic group facilitator, transformational coach and SAG-AFTRA actor.
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