Case Studies
We specialize in creating innovative brand experiences that introduce, renew and strengthen brands. We begin by understanding your customer's journey and develop
transformational strategies to enhance brand touchpoints and elevate inbound and outbound connectivity.
BRAND
REDEVELOPMENT
Malden Catholic
BUSINESS SITUATION
Over the last few decades, over 60 Catholic schools closed in the Boston metropolitan area. Malden Catholic, a legacy high school with 800 available student seats, was operating at 50% capacity and might have been added to the list of school closures.
CORE APPROACH & SOLUTION
Core Marketing developed and executed a comprehensive rebranding campaign that incorporated all departments including admissions, advancement, alumni relations, and family/community engagement. The campaign resulted in increasing student enrollment 100% to full capacity and raising fundraising contributions from $1 million to $3.5 million. Consequently, MC is now one of the region’s fastest growing schools and is ranked among the top 10 Catholic High Schools in New England by Niche. The brand redevelopment included a comprehensive multichannel experiential communications strategy, including a new school website, e-newsletters, and social media campaigns to significantly boost incoming family website traffic and open house attendance. Additionally, Core created 400+ personalized student admissions videos to enhance engagement.
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CORPORATE
BRAND LAUNCH
Ingenium Aerospace
BUSINESS SITUATION
Ingenium Aerospace, a new player in the motion control technology field were prepared to launch their brand in a legacy marketplace. The brand needed to make a statement and stand apart from long-time, complacent, large aerospace supplier base.
CORE APPROACH & SOLUTION
Core conducted competitive research and gained an understanding of Ingenium Aerospace’s strengths, highly-responsive advantage and ideal positioning strategy. Core developed a modern, dynamic logo, tagline, Brand Pillars™, Brand Proof Points™, messaging, corporate communication and a highly-visible, modern website for a program that is above and beyond the competition.
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COMPETITIVE
REBRANDING
AMTA
BUSINESS SITUATION
AMTA, the leading international professional organization for massage therapists, was experiencing membership attrition and fundamental brand definition confusion when a bold, new competitor entered the marketplace.
CORE APPROACH & SOLUTION
Core conducted market research and identified the need for clear positioning
and a strategic plan to reach and retain membership. Core developed AMTA’s competitive repositioning strategy, Brand Pillars™, Brand Proof Points™, messaging, communication materials, integrated plans, industrial video and a Brand Ambassador program that clearly articulated the brand advantage and increased massage therapy membership.
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UNIFIED
BRANDING
EMAS
BUSINESS SITUATION
EMAS, a $559 million Singapore based offshore oil and gas service provider, quickly expanded through organic growth and acquisitions. As a result, the company had several fragmented internal and external brands. To compete in the well-established subsea market, the company needed to position itself as a thriving, unified and formidable international player.
CORE APPROACH & SOLUTION
Core conducted extensive internal and external research and gained insight regarding the company's current positioning and an understanding of the highly competitive marketplace. Core led branding seminars with international leadership teams and developed clear differentiated positioning. Core consolidated the brand architecture, created internal/external messaging platforms and comprehensive website content. ​
BRAND
RELAUNCH
Cardinal Health
BUSINESS SITUATION
The Scientific and Production Products division of Cardinal Health originally grew through product acquisition from other manufacturers. Initially, customers had little Cardinal Health brand name recognition and related only to the original product brand name and experience. As a result, sales were flat and market penetration challenging.
CORE APPROACH & SOLUTION
Core Marketing conducted extensive market research with Cardinal customers and prospects and found that differentiation through co-branding the product name and Cardinal was critical for growing future biotech, med device product sales. Core developed Brand Pillars™, Brand Proof Points™, messaging, training and sales materials to re-launch the brands in the marketplace. The division revenue grew significantly and was sold to Baxter in 2008.
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