We Build
Powerful Brands
We specialize in creating innovative brand experiences that introduce, renew and strengthen brands. We begin by understanding your customer's journey and develop transformational strategies to enhance brand touchpoints and elevate inbound and outbound connectivity.​ At Core, we will help you reach your full potential by utilizing the principles of Distinction, Connection and Visilbility.
BRAND ASSESSMENT
AND STRATEGY
How Do People Describe Your Brand When You're Not
In The Room?
Your brand needs to break through the clutter of today's competitive environment. Wedetermine your brand’s unique marketspace and utilize Positioning Pillars™ to articulateits unique nuances and qualities. We also establish brand Proof Points™ so you can lock in your strategy, own your corner of the marketplace, manage your brandexperience and deeply resonate with your segment.
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BRAND STRATEGY
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BRAND ARCHITECTURE
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CUSTOMER SEGMENTATION
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BRAND PROOF POINTS™
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BRAND VOICE PLATFORM
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CUSTOMERSEGMENTATION
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BRAND POSITIONING PILLARS™
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INTEGRATED MARKETING PLAN​​
MARKET
RESEARCH
Do You Look
At The World From Your Customer's Perspective?
Our branding process utilizes proprietary qualitative research methodologies to establish your brand’s strategic groundwork. These studies distill customer insights, experiences and perceptions to create a foundation for externally-driven branding campaigns that are relevant and meaningful.
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IN-DEPTH INTERVIEWS
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FOCUS GROUP FACILITATION
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ETHNO GRAPHIC RESEARCH
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PULSE-IN STUDIES​
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​COMPETITIVE ANALYSIS
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BRAND COMMUNICATION AUDITS
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S.W.O.T. ANALYSIS
BRAND
TRAINING
Does Your Brand
Have A Unified Voice?
We utilize best practice training techniques to align team members with your organization's vision and goals. These brand training programs create a powerful, unified internal voice so your brand ambassadors can evangelize the brand with consistent, poignant messaging.
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INTERNAL BRANDING PROGRAMS
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CHANNEL BRAND TRAINING
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BRAND AMBASSADOR TRAINING
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TRAIN-THE-TRAINER PROGRAMS​​​​​​​​​​​
BRAND EXPRESSION
AND ELEVATION
How Well Does
Your Brand Resonate?
It's important to reach your customers on an emotional level and create positive experiences across every touchpoint. At Core, we establish a Brand Revitalization Roadmap that identifies revolutionary strategies and integrated marketing tactics to increase inbound and outbound connectivity, enhance customer engagement, increase ROI and improve your brand's lifetime value.
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INBOUND/OUTBOUND CAMPAIGNS
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DIGITAL.SOCIAL/MOBILE MARKETING
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VIDEOS
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ADVERTISING CAMPAIGNS​
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​TRADE PROGRAMS
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EVENTS
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INDUSTRY PUBLIC RELATIONS
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BRAND REVITALIZATION ROAD MAP