Dianne Bischoff James - Life Transformation Coach, Speaker and Author

We Build Powerful Brands

We specialize in creating innovative brand experiences that introduce, renew and strengthen brands. We begin by understanding your customer's journey and develop transformational strategies to enhance brand touchpoints and elevate inbound and outbound connectivity. 

At Core, we will help you reach your full potential utilizing the principles of...

  • Distinction - unique market positioning above and beyond the competition
  • Connection - brand messaging and elements to reach and resonate with customers
  • Visibility - creative, dynamic communication tools to express your brand's personality

Market Research

Do You Look At The World From Your Customer's Perspective?

Our branding process utilizes  proprietary qualitative research methodologies to establish your brand’s strategic groundwork. These studies distill customer insights, experiences and perceptions to create a foundation for externally-driven branding campaigns that are relevant and meaningful. 

  • In-depth Interviews
  • Focus Group Facilitation
  • Ethnographic Research
  • Pulse-In Studies
  • Competitive Analysis
  • Brand Communication Audits
  • S.W.O.T. Analysis

Brand Assessment & Strategy

How People Describe Your Brand When You're Not In The Room? 

Your brand needs to break through the clutter of today's competitive environment. We determine your brand’s unique marketspace and utilize Positioning Pillars™ to articulate its unique nuances and qualities. We also establish brand Proof Points™ so you can lock in your strategy, own your corner of the marketplace, manage your brand experience and deeply resonate with your segment.   

  • Brand Strategy
  • Brand Architecture
  • Customer Segmentation
  • Brand Positioning Pillars™
  • Brand Proof Points™
  • Brand Voice Platform
  • Customer Experience Mapping
  • Customer Engagement
  • Integrated Marketing Plan

Brand Expression and Elevation

How Well Does Your Brand Resonate?  

It's important to reach your customers on an emotional level and create positive experiences across every touchpoint. At Core, we establish a Brand Revitalization Roadmap that identifies revolutionary strategies and integrated marketing tactics to increase inbound and outbound connectivity, enhance customer engagement, increase ROI and improve your brand's lifetime value. 

  • Inbound/Outbound Campaigns
  • Digital/Social/Mobile Marketing
  • Videos
  • Advertising Campaigns
  • Trade Programs
  • Events
  • Industry Public Relations
  • Brand Revitalization Road Map

Brand Training

Does Your Brand Have A Unified Voice? 

We utilize best practice training techniques to align team members with your organization's vision and goals. These brand training programs create a powerful, unified internal voice so your brand ambassadors can evangelize the brand with consistent, poignant messaging.  

  • Internal Branding Programs
  • Channel Brand Training
  • Brand Ambassador Training
  • Train the Trainer Programs

Integration Workshops

How Integrated Are Your Working Teams?

Highly effective teams are integrated around a central vision and understand how they can contribute individually and collectively to bottom line. These corporate workshops unify your organization and provide swift change models to achieve overarching goals.   

  • 12 Shortcuts To An Integrated Workplace
  • Integrate Your Brand for Greater Impact and Results